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McArgent McArgent
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6 years ago
During the introductory and early growth stages of a product’s life cycle, it can be challenging to convince people to try the product out for the first time. How is advertising sometimes used to encourage trial purchase?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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GagusGagus
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6 years ago
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McArgent Author
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5 years ago
Excellent help
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