During the introductory and early growth stages of a product’s life cycle, it can be challenging ...

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During the introductory and early growth stages of a product’s life cycle, it can be challenging ...

During the introductory and early growth stages of a product’s life cycle, it can be challenging to convince people to try the product out for the first time. How is advertising sometimes used to encourage trial purchase?

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Canadian Advertising in Action

Edition: 11^th

Author: Tuckwell

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Excellent help

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