Top Posters
Since Sunday
e
5
e
4
4
d
4
o
3
p
3
t
3
3
m
3
p
3
m
3
f
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Timmy Timmy
wrote...
Go to Answer
Posts: 540
Rep: 0 0
6 years ago
In advertising, "continuity" is
A) the length of time required for a medium to be effective
B) the total audience reached by the media plan
C) measured by gross rating points
D) purchasing media in blocks
E) management's commitment to the campaign
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 60 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e
Replies
Answer verified by a subject expert
turtle_moonturtle_moon
wrote...
#1
Top Poster
Posts: 575
Rep: 5 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Timmy Author
wrote...

6 years ago
Just got PERFECT on my quiz
derya1234
wrote...

Yesterday
this is exactly what I needed
Jose^2
wrote...

2 hours ago
Good timing, thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  906 People Browsing
 108 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 162
  
 203
  
 1731
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 352
Previous poll results: Who's your favorite biologist?