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Mari-chi Mari-chi
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6 years ago
A "skip schedule" is when advertisers
A) purchase media time and space in a uniform manner
B) change from one agency to another
C) sell products at a seasonal time of the year
D) purchase media time and space on an alternative basis
E) launch a new product
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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