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Timmy Timmy
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6 years ago
Explain the pay-for-performance model for buying media space on the Internet.
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e

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6 years ago
Advertisers must remember that the purpose of the banner is to stir initial interest so that the viewer clicks the ad for more information. Once the ad is clicked, the viewer sees it in its entirety. Since clicking is the desired action, many websites use a cost-per-click pricing model. The benefit of this system is clear: the degree of clicking achieved by an ad indicates the effectiveness of the ad.
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