What is the purpose of branded promotion merchandise?

Branded promotion merchandise is defined as useful or decorative products featuring an organization’s logo or brand mark that are distributed to existing customers and prospects in appreciation for their business and their loyalty. As a promotional vehicle, branded promotion merchandise can be used in both consumer and trade programs. There are limitless ways to use this merchandise; some popular uses include business gifts, free goods at orientation programs, components of a corporate communications program or incentive program, and giveaways at trade shows.