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amaz1 amaz1
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6 years ago
Licensing is especially suitable for ________.
A) firms with a single product line and a constant technological environment
B) large firms with huge financial and managerial resources for direct investment abroad
C) the mature phase of a product's life cycle when production is relatively standardized
D) firms that want to control all of the licensee's activities and performances
Textbook 
International Management: Managing Across Borders and Cultures

International Management: Managing Across Borders and Cultures


Edition: 8th
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LavarinthLavarinth
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6 years ago
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amaz1 Author
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6 years ago
Just got PERFECT on my quiz
Fanmkreyol
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Thanks
Fanmkreyol
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You make an excellent tutor!
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