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amaz1 amaz1
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6 years ago
Which of the following statements best differentiates between franchising and licensing?
A) Licensing gives a company greater control than franchising over the sale of its product in a target market.
B) Franchising is common in manufacturing industries while licensing is primarily used in service industries.
C) Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property.
D) Licensees must often meet strict guidelines on product quality, day-to-day management duties, and marketing promotions unlike franchisees.
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International Management: Managing Across Borders and Cultures

International Management: Managing Across Borders and Cultures


Edition: 8th
Author:
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GlendaloughGlendalough
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6 years ago
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amaz1 Author
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6 years ago
This calls for a celebration Person Raising Both Hands in Celebration
riptide
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this is exactly what I needed
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Thanks for your help!!
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