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Sedona Inc. is an American firm that manufactures high-quality handbags, duffel bags, and leather ...

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Sedona Inc. is an American firm that manufactures high-quality handbags, duffel bags, and leather ...

Sedona Inc. is an American firm that manufactures high-quality handbags, duffel bags, and leather belts at its facility in Arizona. Sedona's products have been featured in various fashion magazines and as a result, consumer demand has increased significantly. Currently, Sedona is organized as a domestic structure plus export department. Executives at Sedona believe the firm is ready to internationalize its operations, and they are considering various organizational structures. Which of the following best supports the argument that Sedona should reorganize into a global functional structure?
A) Sedona has a highly decentralized system of management.
B) Sedona uses a variety of technologies for its numerous and varied product lines.
C) Sedona has only a few domestic competitors.
D) Sedona serves a narrow spectrum of customers and has a product line that uses similar technology.

Textbook

International Management: Managing Across Borders and Cultures

Edition: 8^th

Author: Deresky

Read 69 times

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