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Bagles RUS is expanding into a high-growth suburban area. To promote business and lure customers ...

Bagles RUS is expanding into a high-growth suburban area. To promote business and lure customers from the competing Wer Bagel store, they are considering offering a free dozen bagels to the first 50 customers or radio advertisement. The payoff for Bagels RUS is given in the table below. What is Wer Bagels' (Y) best strategy?

      Y1   Y2
   X1   3   6
   X2   2   -2
A) X1
B) X2
C) Y1
D) Y2
E) None of the above

Textbook

Quantitative Analysis for Management

Edition: 12^th

Authors: Render, Stair, Hanna, Hale

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