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Consle Consle
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6 years ago
Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and create advertisements specifically for them. In a communications model, these individuals are:
A) senders.
B) decoders.
C) receivers.
D) subjects.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
Brilliant ツ
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Good timing, thanks!
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