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bongua185 bongua185
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6 years ago
In international marketing communications, standardization is:
A) presenting the same message across national boundaries.
B) a form of adaptation.
C) new product development.
D) a new form of the promotions mix.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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