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A flanker brand is the use of a new brand name to identify a product marketed with another ...

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A flanker brand is the use of a new brand name to identify a product marketed with another ...

A flanker brand is the use of a new brand name to identify a product marketed with another company.

True or False?

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Thanks for your help!!

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