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Home Q & A Board Other Fields Homework Help Business Marketing
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bongua185 bongua185
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6 years ago
A flanker brand can be introduced when company leaders think that offering the product under the current brand name may adversely affect the overall marketing program.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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bongua185 Author
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6 years ago
This site is awesome
annielin111
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Smart ... Thanks!
nadiia
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2 hours ago
Thanks
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