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If a company finds that a consumer has chosen a competitive product over their company's offering, ...

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If a company finds that a consumer has chosen a competitive product over their company's offering, ...

Question 1.

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their brand beliefs according to importance.

• true

• false

Question 2.

If a company finds that a consumer has chosen a competitive product over their company's offering, one way to get the consumer back could be by developing a strategy wherein the company "shifts the buyer's ideals" on one or more levels.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 77 times

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