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A family brand is: (Multiple Choice)

Sitki

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6 years ago

A family brand is: (Multiple Choice)

A family brand is:
A) one in which a company offers a series or group of products under one brand name.
B) a type of extension or flanker brand offered by one company.
C) a logo or theme of a brand.
D) one that has a high level of brand equity.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Link-NM

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