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Home Q & A Board Other Fields Homework Help Business Marketing
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bongua185 bongua185
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6 years ago
When brand equity is measured using stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets, the method is:
A) financial value.
B) market value.
C) revenue premium.
D) consumer value.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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bongua185 Author
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6 years ago
Helped a lot
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Just got PERFECT on my quiz
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You make an excellent tutor!
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