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Home Q & A Board Other Fields Homework Help Business Marketing
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bongua185 bongua185
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6 years ago
The revenue premium approach to estimating brand equity compares a branded product to the same product without a brand name, such as a private label brand.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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bongua185 Author
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6 years ago
Helped a lot
Loruiz15
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Yesterday
Smart ... Thanks!
mkyoungs
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2 hours ago
this is exactly what I needed
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