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Consle Consle
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Posts: 1039
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6 years ago
Which component of an attitude refers to a person's mental images, understanding, and interpretation of a product?
A) Affective
B) Cognitive
C) Conative
D) Rational
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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