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Which component of an attitude displays the individual's intentions, actions, or behavior?

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Which component of an attitude displays the individual's intentions, actions, or behavior?

Which component of an attitude displays the individual's intentions, actions, or behavior?
A) Affective
B) Cognitive
C) Conative
D) Rational

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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

Read 47 times

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