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dorean dorean
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6 years ago
Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.
A) marketing mix
B) prepurchase search
C) evaluation of alternatives
D) decision
E) psychological field
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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4 years ago
than you
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