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Consle Consle
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Posts: 1039
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6 years ago
Most of the time, the consumer first develops an understanding or cognitive belief about an idea or object, followed by affective feelings.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
TRUE
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