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Sitki Sitki
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6 years ago
An attitude consists of three components. Name and describe each component.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
1.    The affective component is the feelings or emotions a person holds regarding a topic, object, or idea.
2.    The cognitive component is the person's mental images, understanding, and interpretations of the person, object, or idea.
3.    The conative component is an individual's intentions, actions, or behavior.
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