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bongua185 bongua185
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6 years ago
A consumer's level of motivation in making an external search depends on three factors. What are they?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
1.    Level of involvement
2.    Need for cognition
3.    Level of shopping enthusiasm
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