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Consle Consle
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6 years ago
An evoked set is the set of brands that:
A) are part of a person's memory, but not considered because they elicit negative feelings.
B) the consumer has awareness of, but has neither negative or positive feelings toward.
C) a person would consider as potential solutions to meet a need or want.
D) are viewed by a consumer as being approximately equal in terms of quality.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Consle Author
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6 years ago
Thanks for your help!!
ky
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Yesterday
Smart ... Thanks!
AlahuKakpar
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2 hours ago
This site is awesome
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