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Each of the following are possible reasons consumers use the affect referral method to evaluate ...

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Each of the following are possible reasons consumers use the affect referral method to evaluate ...

Each of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:
A) consumers have already eliminated the evoked set from consideration.
B) the affect referral method saves time and mental energy.
C) the consumer may have already used the multiattribute approach in a previous purchase situation.
D) the consumer has developed an emotional bond with the particular brand.

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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