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Sitki Sitki
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7 years ago
If a potential vendor offers what is perceived by a member of the buying center to be a better buy, the company may want to revisit the purchase decision. This type of situation is typically a:
A) straight rebuy.
B) modified rebuy.
C) new task purchase.
D) joint demand purchase.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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