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Sitki Sitki
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6 years ago
The "Got milk?" campaign emerged after consumers were deprived of milk for a week. What forms of communication research were used to discover the impact of doing without milk?
A) Product-specific and consumer-oriented research
B) Target-market and product-specific research
C) Consumer and business-to-business research
D) Sociological and anthropological research
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Sitki Author
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6 years ago
Thanks
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