Top Posters
Since Sunday
o
6
6
G
3
c
3
q
3
m
3
j
3
s
2
b
2
j
2
u
2
j
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Sitki Sitki
wrote...
Go to Answer
Posts: 1536
Rep: 0 0
6 years ago
The "Got milk?" campaign emerged after consumers were deprived of milk for a week. What forms of communication research were used to discover the impact of doing without milk?
A) Product-specific and consumer-oriented research
B) Target-market and product-specific research
C) Consumer and business-to-business research
D) Sociological and anthropological research
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 162 times
2 Replies
Replies
Answer verified by a subject expert
maficamafica
wrote...
#1
Top Poster
Posts: 773
Rep: 3 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Sitki Author
wrote...
#2
6 years ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1013 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 348
  
 244
  
 342
Your Opinion
How often do you eat-out per week?
Votes: 81
Previous poll results: Which country would you like to visit for its food?