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Sitki Sitki
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6 years ago
If Ralph Lauren's marketing team is trying to determine if the brand will appeal to a cohort group that is rich, elite, and distinct, which method would reveal such a trend?
A) Product-specific research
B) Anthropological research
C) Psychological research
D) A sociological approach assessing social class
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Sitki Author
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#2
6 years ago
Correct again
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