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Consle Consle
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6 years ago
Which approach to developing a marketing communications budget is often viewed as being the most effective?
A) Objective and task
B) Percentage of sales
C) What we can afford
D) Payout planning
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
A
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