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bongua185 bongua185
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6 years ago
Which suggests that further advertising and promotion expenditures may result in adverse effects on profits?
A) A sales-response function
B) A marginal analysis
C) Average return on investment curve
D) Promotions opportunity curve
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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