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bongua185 bongua185
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6 years ago
Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?
A) A sales-response curve
B) A marginal analysis
C) Decay effects
D) Carryover effects
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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