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Sitki Sitki
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Posts: 1536
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6 years ago
When a company introduces a new product under a strongly established brand name, the length of time to reach the threshold point where advertising becomes effective is normally longer.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
FALSE
Sitki Author
wrote...
5 years ago
Slight Smile tysvm
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