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Sitki Sitki
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Posts: 1536
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6 years ago
In terms of selecting an advertising agency, without clearly understood goals, it is virtually impossible to choose an agency because company leaders may not have a clear idea of what they want to accomplish.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
TRUE
Sitki Author
wrote...
6 years ago
Slight Smile tysvm
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