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Consle Consle
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6 years ago
In selecting an advertising agency, after corporate goals are set, the next step in the process is to:
A) request a creative pitch.
B) screen an initial list of applicants.
C) request client references.
D) select the process to be used and the criteria for selection.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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