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Sitki Sitki
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6 years ago
Name the steps involved in selecting an advertising agency.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 35 times
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Replies
wrote...
6 years ago
1.    Set goals
2.    Select criteria
3.    Screen initial list of applicants
4.    Request client references
5.    Reduce list to 2 or 3 viable agencies
6.    Request creative pitch
Sitki Author
wrote...
5 years ago
Thanks
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