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Sitki Sitki
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Posts: 1536
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6 years ago
Advertising goals are derived from:
A) communications market analysis.
B) the message theme.
C) communication objectives.
D) the mission statement of the company.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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