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Each of the following statements about campaign duration is true except:

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Each of the following statements about campaign duration is true except:

Each of the following statements about campaign duration is true except:
A) changing ads within a campaign too frequently can impede message retention.
B) typical duration for most campaigns is around 1 year.
C) a campaign should last long enough for the message to be embedded in consumers' long-term memories.
D) the criterion typically used to determine when to change a campaign is wear-out effect.

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Thanks for your help!!

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