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bongua185 bongua185
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6 years ago
In terms of attitude formation, the sequence being used with a cognitive message strategy is:
A) affective → conative → cognitive.
B) conative → cognitive → affective.
C) cognitive → conative → affective.
D) cognitive → affective → conative.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


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