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bongua185 bongua185
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6 years ago
The attitude formation sequence which matches the typical steps in the hierarchy of effects model is:
A) cognitive-affective-conative.
B) affective-conative-cognitive.
C) liking-decision-discovery.
D) discovery-liking-decision.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
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