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revmitchell revmitchell
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6 years ago
The premise of the hierarchy of effects model is that consumers move through a sequence of steps in the process of making a purchase decision. "Doing" corresponds to the stages of
A) awareness and knowledge
B) knowledge and liking
C) preference, conviction and purchase
D) conviction and purchase
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Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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revmitchell Author
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#2
5 years ago
ok... i understand it much better now
Sports Marketing (Fetchko, Roy, Clow)
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