× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
New Topic  
Consle Consle
wrote...
Posts: 1039
Rep: 0 0
6 years ago
The hierarchy of effects model:
A) only works in the correct sequence of the model.
B) is designed to build recall more than an actual purchase decision.
C) clarifies the advertising approach to use by showing what to emphasize during each stage of the model.
D) leads to impulse buying decisions if applied correctly.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 47 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
C
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1253 People Browsing
Related Images
  
 282
  
 1087
  
 286
Your Opinion
Who's your favorite biologist?
Votes: 586

Previous poll results: Where do you get your textbooks?