× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
New Topic  
Sitki Sitki
wrote...
Posts: 1536
Rep: 0 0
6 years ago
In the hierarchy of effects model, to obtain brand loyalty:
A) all six steps must be present.
B) knowledge and preference is essential, the other steps are not.
C) liking, preference, and conviction are essential, the other steps are not.
D) awareness, knowledge, and conviction are essential, the other steps are not.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 56 times
2 Replies

Related Topics

Replies
wrote...
6 years ago
A
Sitki Author
wrote...
5 years ago
Correct again
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1293 People Browsing
 126 Signed Up Today
Related Images
  
 558
  
 271
  
 914
Your Opinion
Who will win the 2024 president election?
Votes: 3
Closes: November 4