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Home Q & A Board Other Fields Homework Help Business Marketing
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rohu rohu
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6 years ago
In terms of the hierarchy-of-effects model, exposure would be associated with
A) brand knowledge and brand preference
B) brand attitude and brand preference
C) brand awareness and brand association
D) trial, purchase, and brand loyalty
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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kromonoskromonos
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6 years ago
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4 years ago
Thanks so much!
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