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Sitki Sitki
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Posts: 1536
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6 years ago
To achieve brand loyalty, advertisers must address all six stages of the hierarchy of effects model.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 46 times
1 Reply

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Replies
wrote...
6 years ago
TRUE
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