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Consle Consle
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Posts: 1039
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6 years ago
Many advertisers doubt the validity of the three-exposure hypothesis primarily because of:
A) the number of media now available to advertisers has increased substantially.
B) ad clutter.
C) the power of the internet.
D) the synergistic effect of using multiple media in an advertising campaign.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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