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Consle Consle
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Posts: 1039
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6 years ago
Based on recency theory, the best media strategy for a firm advertising lawn mowers would be to:
A) place an ad in few media, but use a high frequency level.
B) maximize reach through using multiple media and multiple outlets.
C) maximize frequency through using just a few media outlets.
D) utilize broadcast media that offer the lowest CPM.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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