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Sitki Sitki
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6 years ago
What are the primary benefits of television advertising? The primary problems?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
The benefits are: high reach, high frequency potential, low cost per contact, quality creative opportunities, high intrusion value, and segmentation possibilities through cable outlets. The problems are: clutter, channel-surfing during commercials, short amount of copy, high cost per ad, and low recall due to clutter.
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