Based on web analytics, a hotel's front desk staff knows a customer often stays for a week and ...

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Based on web analytics, a hotel's front desk staff knows a customer often stays for a week and ...

Based on web analytics, a hotel's front desk staff knows a customer often stays for a week and offers that person a discount for booking online, which is an example of:
A) merchandising.
B) a financial incentive.
C) a convenience incentive.
D) a value-added incentive.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

Read 72 times

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